From In Style- January 2012

Check out these gorgeous funeral pieces!   When was the last time you were at a funeral and said wow that is beautiful? Doesn’t happen very often right? Send flowers as unique as you are and wow everyone!

Looking for something different to send to a funeral?  Look no further!  Angela’s Angels is right around the corner from Beautiful Blooms by Jen and the angel is a wonderful keepsake for the family once the flowers are spent. Check out the arrangements we have done recently.

Beautiful Blooms by Jen– 5646 Summit St. Sylvania, OH 43560 419-517-8821

Angela’s Angels– 5774 Main St. Sylvania, OH 43560 419-824-4079

Ever wonder why Pro Flowers, 1800 Flowers,  and are so much cheaper than ordering from your local florist like Beautiful Blooms by Jen? does a great job explaining the difference below.


What is Order Gathering?




The term ‘order gatherer’ was coined several years ago to describe floral service marketers, both real and virtual, that aggressively promote the sale of flower arrangements and related gifts which they intend to broker to local florists for fulfillment, primarily via affiliations with national florist wire services.




Why Local Florists Oppose Most Forms of Order Gathering




Real local florists’ concerns about some of the order gatherers’ commonly used advertising practices occur on several counts including:


  • the use of misleading ad titles and text that confuse consumers by featuring specific city names – when the order gatherers do not operate local flower shops that directly service the locations and where their sites or print ads fail to clearly inform consumers as to how these orders are ‘serviced.’
  • the use of city-specific website pages with text crafted to confuse consumers by targeting city names – when the order gatherers do not operate local flower shops in the vicinity and fail to clearly explain how they ‘service’ these areas.
  • the use of the phrase ‘we delivery to’ when the brokers only ‘relay to’ or ‘forward to’ local florists for fulfillment, implying a service which they do not provide.
  • the failure to itemize and explain all fees to consumers, making price comparisons difficult.
  • the fraudulent claiming of ‘free delivery.’
  • the failure to inform consumers that delivery charges will be deducted from the value of dollars sent to local florists.




Once consumers have placed their orders, additional internal network issues come into play, including:


  • the failure of some affiliates to properly forward all required fees, especially those labeled ”delivery charges’, to the actual florists that deliver the products.
  • the cloaking of transferred orders to local florists behind real florist business names and/or master accounts of national wire services. The Florist Detectives believe that cloaking the origination of orders has helped hide deceptive marketing practices, the use of false location information and the skimming of order values; which in turn has prevented the information from being exposed to consumers, state and federal regulatory agencies, and the wire services themselves.
  • the wire services’ payment of bounties – rebates – in dollar amounts that exceed their commissions earned from these orders, to subsidize the affiliate marketing schemes on a grand scale. These rebates, rumored to be as high as $8.00 USD per order, provide additional funds for order gatherers to increase their range and saturation of marketing; overshadowing the efforts of local florists that play by the wire services’ own rules to member florists.






Why We Believe Consumers Are Not Well Served




When a gatherer/broker accepts your order over the web or via a Yellow Page ad, the company can provide little guarantee that your selection will be filled exactly ‘as sold’ if it is being transferred to a local florist for fulfillment. Many sites feature licensed wire service images and only hope that they can find a local affiliate that has the item, or something close to it, in current inventory.




The gatherers don’t truly know if the amount charged the consumer is adequate to meet the customary price of the local flower shop – including delivery charges – since they are simply brokering the order.




Consumer may have chosen a flower arrangement based on the vase displayed or a specific flower type featured, yet many orders are transferred to local florists with vague descriptions and/or instructions stating ‘fill as similar as possible’ – leaving both a disappointed sender and recipient.




The average ‘service fee’ of $11.00 USD, a privilege fee charged just for forwarding orders to local florists, boosts the cost to consumers, giving the appearance that florist-delivered flowers are higher priced than they need be.




We spotted an interesting blog entry about a Valentine’s Day flower shopping experience that highlighted some common misunderstandings by consumers regarding the level of control of inventory and price charged by national order gatherers, in this case A wise Butler, PA florist offered what is in our opinion a great explanation as to why consumers are better off with a local florist and the likely reasons why the order could not be fulfilled by via its affiliate florist network.




To further make the point, we also recommend reading this consumer’s comparisson between and his local florist as well as an explanation of how FTD.Com For Flowers Ruined My Weekend by Jupiter Media CEO, Alan Meckler.


Call 419-517-8821 to order your flowers directly from Beautiful Blooms by Jen so you know exactly what you’re getting! Or feel free to order online at where everything is itemized so you know exactly how much everything costs and everything you spend goes right into your flower arrangement.


Don’t get caught by this-  When googling florist in Detroit this is what came up:

A gorgeous casket cover in all whites.  Love the groupings of flowers, the gray foliages and the orchid lei hanging down.

How fun is this!  This wool ribbon is a new product we learned about at the show.  It comes in all different fun colors!  The top is an ivy topiary that can be taken out and enjoyed by the family for years to come. Just a couple of flowers are added and the awesome vase another family can take home!

Check out this gorgeous container!  J suggests that florists rent containers like this to funerals because they are such a huge impact!  Can you picture how cool it would look to have one of these on either side of the casket?  And then the florist just picks up the vase after the funeral and the family takes home the flowers.

Want to save some money? Order a scarf for the casket instead of something big. Made of all foliages it is still a very high impact piece but very cost effective.

This piece would be for a closed casket. How pretty!

We have all different shapes we can design in.  This one is an open circle and I think the ribbon tucked through adds a lot.

This is another open circle but would be sat flat on the table like it is, and then the urn could be placed in the middle.

Little baby heart that can be placed inside the casket. Maybe from the grandchildren or great grandchildren?

Very fun new product that is waterproof! Add some flowers and you’re set!

This is the top from the silver vase. Way more impact in the silver vase right?

This is an open heart. Again, the urn can be placed inside of it, it can sit on the table, or it can be hung on an easel.
We had the pleasure of attending a funeral workshop by J. Schwanke, AAF, AIFD, PFCI.  We learned there that there are so many new and innovative ways we can help you share in the celebration of someones life!  Since we’ve been doing weddings and events for the last three years and we just recently because full service we are having a lot of fun designing for different events in your life as well. Funerals can be really depressing. Why not celebrate their life and express your feelings in flowers?!

For a funeral we prefer if you call and set up an appointment because we feel that a funeral is a very important event in your life and we want to make sure we have time to sit down with you and give you the attention it deserves.  Please call 419-517-8821 to set up an appointment. We have books and pictures and can share with you more about what new ideas we learned.

Express your feelings with flowers and send something that everyone else will wish they sent!

We are totally loving being a full service florist!  In addition to weddings and events we are now able to deliver everyday flowers, anniversary flowers, for no reason flowers and funeral flowers! This sounds horrible to say, but I love funeral flowers!  It is so rewarding to me to have a funeral consultation with a family and then be able to help through such a emotional day by making their ideas become a reality.  Gorgeous designs is the one thing that I am able to do to make such a tough situation a little brighter.

Funeral flowers do not have to be boring! We are known for our innovative, fun floral design and we are able to do that for funerals as well! Let us be creative! My favorite thing to do is incorporate items that represent the person who passed away because I know at the funeral it will mean a lot to the people attending.  There are so many flower arrangements sent to funerals. Make yours stand out in the crowd by ordering from Beautiful Blooms by Jen!